Alana Fitzgerald is an experienced Rights Manager specializing in global IP management, licensing negotiations, and digital asset workflows. Currently serving as a Senior Global Rights Manager, she oversees daily operations, manages the Ingest team, and evaluates process efficiencies. With a strong background in rights negotiation, she has successfully secured cost savings on high-profile celebrity, music, and third-party licensing agreements across TV, social media, radio, and print. Alana excels in vendor relations, contract analysis, and financial coordination to ensure seamless rights management. Her leadership in system upgrades and team training highlights her commitment to innovation and operational excellence in the rights management space.