Amy Rudersdorf is Director of Consulting Operations at AVP and brings over 20 years of experience guiding organizations through the selection and implementation of Digital Asset Management (DAM) systems. She has worked with clients to align DAM solutions with strategic goals and user needs. At AVP, Amy has led DAM initiatives for global apparel brands, healthcare organizations such as Endeavor Health, and major cultural institutions including the Denver Museum of Nature and Science and the JFK Library. She specializes in developing usage scenarios, requirements, and RFPs; managing proof-of-concept processes; and facilitating selection efforts grounded in real-world workflows and stakeholder input. Amy regularly speaks and writes on topics related to DAM, including strategy, technology evaluation, and implementation planning.