Erik Huddleston is an expert in the field of generative AI, specializing in the application of generative AI to sales and marketing technology.  Erik has over twenty years of experience in big data analytics, AI, and text analysis. Currently, he serves as the CEO of Aprimo, the leading platform for Content Operations and the Forrester-recognized leader in the use of AI in digital asset management. Additionally, Erik sits on the board of Quantified Communication, a pioneer in generative AI that creates lifelike simulations of common sales conversations to aid in sales rep training.  He also sits on the board of AI Martech company Adthena, which uses AI to analyze paid search and the emerging field of AI advertising (AIM).  Erik also sits on the advisory board of MealMe, the Agentic commerce platform, Prodia, the world's fastest AI image generation engine, Nector, the AI native social media management and conversational commerce platform, and Medefy who leveraging generative AI to transform healthcare outcomes for insurance plan participants by helping them navigate the complexities of coverage. Prior to his current role, Erik was the CEO of TrendKite, an AI-powered earned media company and President of Cision (NYSE:CISN).