Frédéric SANUY has a PhD in nuclear physics, he is a marketing stack expert (DAM, PIM, CMS, CDP, CRM…) with a strong tech background. After 25 years working in IT as a manager in different agencies and working in pre-sales for different software vendors he is now the CEO and co-Founder of Activo, a French headquartered consultancy company dedicated to DAM PIM and CMS marketing stacks created in 2019 with Malika Kechich. Fred has over twenty-five years of experience working with different DAM systems from simple use cases to enterprise-wide implementations with solutions from across the World.