Kara Van Malssen is Partner and Managing Director at AVP, a consultancy that helps organizations select, implement, and scale digital asset management systems. With over 15 years of experience, Kara has led DAM initiatives across Fortune 500 companies, cultural institutions, and global nonprofits. She is the creator of the DAM Strategy Canvas and DAM Operational Model, and is known for her pragmatic approach to aligning DAM solutions with real-world business and user needs. Kara regularly speaks and writes on DAM best practices, helping organizations avoid common pitfalls and drive lasting value from their systems.