As Associate Vice-President of Content Management & Technology, Marc Foster is leading the enterprise content supply chain strategy and implementation for the Canadian Tire Family of Companies. With the growing importance of automation and personalization, Marc is leading a new transformative team of product management, asset management, and product content professionals, enabling the company’s content marketing to be more scalable, efficient, personalized, and of the strongest quality across all channels. A Western University Management graduate, Marc’s career has over a decade of experience in digital and omni-channel content marketing in retail.