Peter Krogh is the Chief Product Officer for Mediagraph. He has been a leader in the DAM industry for 20 years. His first career was as a photographer, creating images for editorial and commercial clients. In the early 2000’s he helped shepherd the photo industry through the digital transformation from both business and technical perspectives. His book, The DAM Book, helped to standardize industry practice in workflow and asset management. The book launched an international speaking and consulting career, which includes 5 additional books, along with the Library of Congress’s Individual Innovation Award. Mediagraph is the culmination of this work, an adaptable, scalable media manager built on top of a knowledge graph.