Metadata Fundamentals for Marketing Technology and Content Composition
Optimizing metadata makes all the difference.
Metadata matters because it gives structure and meaning to the data associated with all that we do in our business and personal transactions.
Metadata matters because it defines your content and your consumers at any given moment. It is about meaning and must change with societal norms in a respectful and inclusive manner. Business needs, user needs, and language change … your metadata needs to adapt to stay relevant.
If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, and the building for its content. Metadata enables us to understand what, when, where, and how data is used throughout all systems in marketing technology and content management.
Sign up for this course and receive the following...
- Four detailed sessions exploring the basics of taxonomy to the advanced concepts of ontology
- Sessions are available online in self paced modules
- Teaching by metadata expert John Horodyski
- Each session is 75 minutes including 25 minutes to query John
- A Certificate of Participation - evidencing your commitment to developing knowledge and skills
- Unable to attend all sessions or joining partway through? Recordings will be available to all registrants
About the course
This in-depth online series focuses on the details of the what, the how, and the why of Metadata in DAM and in all content management systems, and how it serves as the foundation for managing content.
This series will help you communicate your metadata needs for the successful implementation of every content-related digital strategy – whatever the goal.
Schedule
Session 1: April 30, 2025 - Fundamentals of Metadata Part 1
Session 2: May 7, 2025 - Fundamentals of Metadata Part 2
Session 3: May 14, 2025 - Taxonomy
Session 4: May 21, 2025 - Metadata Development, Improvement, and Strategy
You can view the full series summary here.