Nathalie Lam is the Global Head of Sponsorship at Philips, a position she has held since 2017. In her role, Nathalie is responsible for the global activation of Philips brand sponsorship campaigns, including initiatives for Rijksmuseum, Pride, Dutch soccer team PSV, World Heart Federation and more. Nathalie and her team are highly decorated and have been recognized at Cannes Lions, SponsorRing Awards, SABRE Awards and more.

Some of the award-winning initiatives include a Pride campaign championing the importance of embracing your true self, and campaigns with Rijksmuseum centering around improving the patient experience during MRIs with music and art, as well as increasing awareness of healthy eating through ‘The Case of the Missing Fruit.’ In addition to her sponsorship role, Nathalie is also responsible for driving the Inclusion & Diversity marketing transformation.

Born out of a personal passion and her bi-cultural background, she’s been increasing awareness of I&D through various successful programs and task forces. She’s also a key member of the World Federation of Advertisers I&D Taskforce and leads the local NFA one.