In this presentation, Hannah Massey, Photo Studio and Production Manager at Primark, will embark on an exploration of the dynamic landscape of photography, delving into three pivotal aspects that have defined their journey:
- The inception of a dedicated team and the establishment of an in-house studio
- The profound impact of COVID-19 on Primark’s photographic processes
- The instrumental role photography plays in supporting the online development of a retail giant like Primark
It’s more than just taking pictures; it’s about how visuals contribute to shaping the experience of customers.
Hannah will guide you through this exploration. Join her and discover how these changes have shaped the visual narrative and impacted Primark’s story.
