Photo Studio Operations New York 2024

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Valerie (Ferraro) York

Studio Manager - Photographer - Designer

PepsiCo

Valerie (Ferraro) York PepsiCo eComm Studio Manager | Photographer | Stylist | Designer PepsiCo Valerie enjoys a multifaceted role leading a small but agile photo studio for the PepsiCo eComm Team. From Studio Manager to Project Coordinator, Photographer, Food/Props Stylist, and Post-Production Artist, her focus is on supporting PepsiCo eRetailer content needs and online promotions with high-quality, custom imagery while providing the speed to market, brand insights, and cost-savings an in-house resource offers. 

Past work lives include leading an interactive creative team at Food Network and 12+ years as a lead creative at outstanding agencies like Saatchi & Saatchi and Digitas. All roles focused on crafting interactive experiences, marketing campaigns, and photo shoots for top brands like Toyota, Cadilac, Delta Airlines, Post, Sabra & more.

Valerie's history as a hands-on design professional, love of all things food-related, honed experience at the Culinary Institute of America, and self-taught passion for photography are the ingredients that have led her to this work/life moment.

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What others say

HS Photo Operations events give me the opportunity to learn from some of the most experienced and talented leaders in our industry and the insights they provide will directly impact and improve my own work.

Colleen Moore
REI

HS Photo Studio Operations events provide me with the opportunity to say a warm hello to familiar faces and make new connections with industry leading experts.

Zoe Higgins
Dr.Martens

An extremely well organised event with the potential to grow even bigger on future iterations. Very productive for networking and take the pulse on new developments in the area.

Armando Ribeiro
Oak Furnitureland