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Juliana Vail

Technology Leader & Consultant

Juliana Vail is a seasoned thought leader and futurist with a passion for the intersection of creative operations and emerging technologies. With extensive experience driving innovation in large-scale photo studios and creative workflows, Juliana has been at the forefront of redefining how content is produced, managed, and delivered at scale. Formerly the Sr. Director of Emerging Technology at Creative Force, Juliana spearheaded the development and communication of cutting-edge AI capabilities.

Prior to her role at Creative Force and Dreem.ai, she led digital transformation and innovation at Farfetch, implementing AI-based solutions within creative operations, exploring the future of retail, and integrating 3D workflows and virtual try-ons within the platform.

Juliana remains deeply engaged with the creative community, regularly speaking at conferences and panel discussions about the future of content production, studio maturity models, and the transformative potential of AI.

What others say

HS Photo Operations events give me the opportunity to learn from some of the most experienced and talented leaders in our industry and the insights they provide will directly impact and improve my own work.

Colleen Moore
REI

HS Photo Studio Operations events provide me with the opportunity to say a warm hello to familiar faces and make new connections with industry leading experts.

Zoe Higgins
Dr.Martens

An extremely well organised event with the potential to grow even bigger on future iterations. Very productive for networking and take the pulse on new developments in the area.

Armando Ribeiro
Oak Furnitureland