In today's ever expanding org silos, this session explores the need for a unified data ecosystem that connects disparate tools, processes, and stakeholders involved in enterprise content production - a "single flow of truth." We'll delve into strategies for breaking down silos within studio operations, creative operations, production, post-production, and brand planning teams, fostering interoperability and collaboration.
Key concepts include:
- Embracing composable technology to enable workflow coexistence
- Structuring and sharing data to join the production process
- Leveraging and transforming essential data for a single flow of truth
- Eliminating redundancies and streamlining production workflows
- Facilitating seamless integration across the production lifecycle
