Turn Product Data into a Growth Driver in an AI-Driven Market

This half-day conference explores how product information is becoming a competitive asset for those navigating AI, regulation, and product complexity. 

Complimentary attendance is available to qualified professionals.
 

Manufacturing is entering a new phase.

Product portfolios are expanding. Channels are multiplying. Regulations are evolving. AI-driven search and recommendation engines are shaping how buyers discover and evaluate products.

In this environment, product information is more than operational data — it’s a competitive asset.

Manufacturers that structure, govern, and activate product information effectively can launch faster, expand confidently into new channels, support compliance at scale, and ensure their products remain visible in AI-driven buying journeys.

This event explores how manufacturers can elevate product information from a back-office process to a driver of speed, accuracy, and growth.

The Sessions

Scaling Product Complexity in the Age of AI
As manufacturers adopt AI across sales, service, and commerce, the quality and structure of product information become critical.

• Building structured, governed product data AI can rely on
• Reducing manual enrichment while improving data quality
• Supporting automation without introducing risk

Driving Visibility in AI-Powered Buying Journeys
AI-driven search, recommendations, and procurement tools are reshaping product discovery.

• Structuring product data for AI-driven search and comparison
• Improving visibility across marketplaces and distributor networks
• Clearly defining compatibility, certifications, and technical attributes

Embedding Compliance and Governance for Scalable Growth
As sustainability, traceability, and regional regulations expand, compliance must be embedded into everyday processes.

• Strengthening audit readiness and data traceability
• Reducing listing rejections and compliance delays
• Scaling governance as portfolios and markets grow

Attendance at this complimentary conference is available to qualified professionals. Register now