Turn Product Data into a Growth Driver in an AI-Driven Market

Alexandru Radavoi is Global Director of Digital Commerce and Digital Product Catalog at Vertiv, where he is redefining the role of the product information and corporate website in an AI-driven world. He leads the transformation of Vertiv.com from a traditional web presence into a scalable digital growth platform powered by structured product data, intelligent content, and AI.

His work sits at the intersection of product information, digital experience, and revenue challenging the conventional view of PIM as a back-office function and repositioning it as a critical enabler of visibility, automation, and competitive advantage in AI-driven buying journeys.

Alexandru focuses on how organizations can move beyond managing product data to activating it, building connected digital ecosystems that keep pace with increasing complexity, evolving customer expectations, and the rapid shift toward AI-led discovery.