Madi is Head of Client Solutions and Services at Graphifi, a knowledge graphs, semantics and structured authoring startup company. She is a creative technologist that specialises in DAM, enterprise taxonomy and ontology development, information architecture, digital strategy and semantic technologies. She has held executive roles in large multinational companies and has initiated and led business transformation programs from the ground up. She is a lecturer in Metadata and Taxonomy at FH Joanneum University in Austria, and teaches the Data Maturity for DAM course for the Henry Stewart Online Education Series. She is also Managing Director and owner of Dots the Camden Music Shop, and a multi-instrumentalist.