Creative Ops | HSBC: Designing at Scale

At HSBC, design happens at an industrial scale. The size and complexity of their challenge is one of the world's greatest - meaning their design system must keep up.

In this presentation, Jon Reidy, Head of Design System Operations, discusses the tools and techniques he has used to unite their global creative community, how the system has evolved, where they’re heading next, and lessons learned along the way.

Take aways: An understanding of how design systems work in large complex organisations, and where the approach taken may have to be quite different from a start-up. One size does not fit all.

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