Waking up a Sleeping Giant: Elevating the role of all coffee assets at Nestlé

When Nestlé decided to migrate all marketing assets into a new DAM platform, they were ready. In this video, Cécile Marchese tells the story of the migration of Nescafé assets from the old asset management platform into the new one, from preparation to launch. She shares how they welcomed and integrated centrally produced Starbucks assets leveraging both DAM and an adaptation model.

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