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Creative Operations Trends in 2024 – The Hallmark View

What stimulates your creativity the most? Which tools make up the 2024 creative tech stack? How is AI being used in creative operations today?

In Screendragon’s most recent creative operations survey, more than 100 creative leaders from many of the world’s top brands and agencies shared their thoughts on the creative landscape. On February 6th, Jo Phillips, Head of Creative Services at Hallmark Cards, joins Screendragon’s Chief Commercial Officer, Fergus Ashe, to discuss her perspective on these trends for 2024.

Sign up for our live webinar to learn more about Hallmark’s view on the latest trends in the creative operations industry:

Hybrid Work: 91% of creatives want to work from home on a regular basis. What is Hallmark’s approach to remote and hybrid working in 2024?

Collaborative Spark: More than half of creatives said their #1 stimulant for creativity is their colleagues. How does Hallmark help stimulate creativity?

Remote Resourcing: 88% of creatives are working from home at least once a week. How does Hallmark manage resources in a hybrid working world?

Artificial Intelligence: 45% are using some form of AI to support creative work. What is Hallmark’s perspective on the role of AI in creative operations?

The 2024 Creative Toolkit: Project management, workflows, resourcing, proofing, DAM and more. There are so many solutions available today, but what does Hallmark’s creative tech for 2024 stack look like? 


A link to the recording will be shared post-webinar with all registrants.


Head of Creative Studio
Hallmark Cards
Chief Commercial Officer

Sponsored by:


Screendragon is a leading cloud-based project, resource and workflow management solution designed for the needs of high-performing creative operations teams. Customers include Fortune 500 companies like Kellogg’s, Keurig Dr Pepper, the International Olympic Committee (IOC), and marketing services agency networks like WPP, Omnicom and Interpublic.