DAM Good Cleanup: Audit Like a Pro, Optimize Like a Boss
At its best, digital asset management systems can drive efficient content operations and brand coherence. But, there are plenty of reasons why a DAM solution might fall short of its promise. It can be especially difficult to know what changes to make if you’ve inherited DAM admin responsibilities with little context on operational structure, content, and users. On top of that, there’s no stopping the flow of new assets as the show must go on.
Join Caroline Gardner, Senior Manager, Professional Services, Rachel Kohl, Lead Implementation Consultant, and Nate Holmes, Senior Manager, Product Marketing to learn a proven approach to audit your DAM system and identify optimizations to support your organization’s goals. Plus, special guest Kristen Goode will share her approach and lessons learned from a DAM optimization project at Deutsch Family Wine & Spirits.
We’ll cover:
- Making a plan for auditing your DAM
- How to use your site audit findings to identify areas for optimization
- Tips and tricks for implementing changes with minimal disruption
- Real world stories, including Deutsch Family Wine & Spirits and others
- Best practices and considerations as your DAM grows and evolves with your organization
A link to the recording will be shared post-webinar with all registrants.
Sponsored by:
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world’s leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.
