Understanding Your Downstream Consumer: How to Think with the Future of Your Asset in Mind

Creatives can benefit from beginning with the end in mind and understanding who is the downstream consumer of the digital assets. Often there is a disconnect between upstream and downstream on the overall creative vision and perspective; a social media director may have an entirely different point of view than a photographer or retoucher. Thus, creatives must start with the consumer of the digital assets in mind and truly understand the consumer.  A consumer-first approach will optimize the potential of the digital assets.