Automating Your Creative Ecosystem

Technology to support the creative ecosystem is increasingly broad, and it's no longer just about "workflow". Tools now exist to support ideation, creative brief creation, collaboration, asset production, and even the financial aspects of the creative and campaign processes. In the middle is digital asset management -- the system that holds the final digital assets, ready to hand off to a multi-faceted presentation layer that supports targeted marketing.
 

While you can't automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. In this webinar, we'll have a look at what parts of the creative ecosystem are most ripe for automation. In particular, we'll focus on scaling localization and personalization for multi-channel. Gone are the days of designers hand-crafting each individual asset for particular markets or consumer groups. Join this webinar to learn why and how.

A link to the recording will be shared post-webinar with all registrants.