The Fundamentals of Managing Talent and Rights in Video Advertising
Every year leading brands pay six-figure fines for unintended noncompliance of Talent & Rights contracts in their video advertising. Why? Contracts for actors and musicians, seen or heard, in commercial spots can be very complex and difficult to keep track of for multi-screen campaigns. Join this session to understand the fundamentals of Talent & Rights management. Learn how to simplify the process and mitigate risk by fully integrating Talent & Rights data into the Marketing team’s natural workflow.
You’ll come away with insight into:
- Union vs non-union Talent rules and penalties
- Residuals, holding periods, completion reports
- Ensuring essential compliance on every screen
- Increasing ROI on video productions
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
AdBridge from Extreme Reach is asset management for TV and Video brand marketing creative. AdBridge integrates every specialized workflow for asset ingest, preparation, ad serving, and media delivery seamlessly with Talent & Rights Management for compliance across every screen. ER’s AdBridge, over a decade in the making, is the only centralized creative asset management platform built specifically for brand marketers and their agencies who create and launch campaigns across a complex media landscape. AdBridge enables marketers and agencies to steward brand creative from concept to archive with the speed, efficiency, precision, control and transparency essential today. With over 30 million brand creative assets in its care and over 750 team members in 19 offices worldwide dedicated to customer success, ER has revolutionized the way creative moves without friction to fill all the moments across any kind of media plan.