The Fundamentals of Managing Talent and Rights in Video Advertising

Every year leading brands pay six-figure fines for unintended noncompliance of Talent & Rights contracts in their video advertising. Why? Contracts for actors and musicians, seen or heard, in commercial spots can be very complex and difficult to keep track of for multi-screen campaigns. Join this session to understand the fundamentals of Talent & Rights management. Learn how to simplify the process and mitigate risk by fully integrating Talent & Rights data into the Marketing team’s natural workflow.

You’ll come away with insight into:

  • Union vs non-union Talent rules and penalties
  • Residuals, holding periods, completion reports
  • Ensuring essential compliance on every screen
  • Increasing ROI on video productions

 

A link to the recording will be shared post-webinar with all registrants.


Sponsored by:

AdBridge from Extreme Reach is asset management for TV and Video brand marketing creative. AdBridge integrates every specialized workflow for asset ingest, preparation, ad serving, and media delivery seamlessly with Talent & Rights Management for compliance across every screen. ER’s AdBridge, over a decade in the making, is the only centralized creative asset management platform built specifically for brand marketers and their agencies who create and launch campaigns across a complex media landscape. AdBridge enables marketers and agencies to steward brand creative from concept to archive with the speed, efficiency, precision, control and transparency essential today. With over 30 million brand creative assets in its care and over 750 team members in 19 offices worldwide dedicated to customer success, ER has revolutionized the way creative moves without friction to fill all the moments across any kind of media plan.

www.extremereach.com

 

Home link
The leading producer of Digital Asset Management content worldwide
Contact
40-41 Museum Street
London
WC1A 1LT, UK
T: +44 (0) 207 092 3494

Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
© Henry Stewart Conference Studies LLP or its affiliates.