Global to Local Creative Operations: The role of DAM in finding the balance
As an organisation extends across borders, content supply chains get more complicated. Different marketing methods, regulations and customer behaviour require localised content, but that brings the risk of increased costs and diluted brand identity.
A Digital Asset Management system is a powerful solution to these challenges, by allowing the creation of “Hub-and-Spoke” creative operations. Overall themes, messages and imagery elements are created centrally to control costs and brand values, while allowing latitude for markets to leverage their knowledge to localise the content.
In this webinar we present the story of Kingfisher, one of the largest home improvement retailers in the world and the organisation behind European retail chains like B&Q, Screwfix, Castorama and Brico Depot. Join us to hear how the implementation of a group-wide Digital Asset Management platform in 2017 provided Kingfisher with the tools and flexibility to bring together previously-independent trading companies and find the right balance between centralised and localised creative operations.
A link to the recording will be shared post-webinar with all registrants.
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Streamline your digital asset supply chain with OpenText™ Media Management. Featuring unmatched scalability and versatility, OpenText Media Management is the best solution for organizations wanting to optimize the creation, management, and distribution of digital assets. In this dynamic world, you need solutions that provide your organization with the tools, agility, and resilience to succeed, and a trusted partner who is committed to continual innovation and customer success. Media Management is part of the OpenText Experience Platform, which enables brands to deliver optimized, relevant, and frictionless data-driven experiences by bringing together market leading, best-of-breed solutions, including Customer Communications Management, Digital Asset Management, Content Management System, Contact Center Workforce Optimization, Voice of the Customer and Analytics.