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The Hybrid Agency Tango

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The relationship between in-house and their agency partners is complex, dynamic and constantly evolving.

And like the Tango, there are different approaches (Argentine, Ballroom, Finnish, etc.), where you have to know when to lead and when to follow; when to change pace; and when to embrace. This dance, if not properly synchronized, can derail the start of a beautiful new relationship.

The goal of this webinar is to bring some much-needed clarity to the emerging Hybrid model by discussing the evolution of in-house, examining the tiers of Hybrid in what we call the “Hybrid Agency Pyramid” and discussing some practical steps to embracing this future.

In this webinar, you will learn:

  • The Current Agency and In-House Landscape
  • Evolution from In-House “1.0” to Hybrid
  • The Four In-House Hybrid Tiers
  • The Pros + Cons of Each Tier
  • Finding the Tier that Aligns with Your Goals

A link to the recording will be shared post-webinar with all registrants.

 

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