It’s a DAM Change: Why change management should be part of your DAM implementation plan
We’ve all heard “it’s just work - don’t take it personally.” Unfortunately, when you don’t take a personal approach to technology-related changes at work (like implementing a DAM) it can be both counterproductive and costly.
Forbes Technology Council estimated enterprises would lose $900 billion in a single year due to high technology spends and poor adoption. Additionally, Gallop estimates $450 billion in productivity costs is lost annually due to employee disengagement – a common side effect of mismanaged organizational change.
Employee engagement and technology adoption IS personal. Find out how to prevent costly hits to your organization's people and business by applying the psychology of change to create a personal fit between your people and your DAM change initiative.
A link to the recording will be shared post-webinar with all registrants.
Speakers
Sponsored by:
LeapPoint is a management and technology consulting firm focused on helping marketing organizations power their A-Game. With deep functional expertise in DAM, as well as the rest of the martech ecosystem, we help large enterprises optimize how they’re usinmg technology to deliver real, lasting value.