Maximize Efficiency and ROI: How to Build a Content Supply Chain around your DAM
Having a streamlined content supply chain (from production to storage to delivery) is the key to scaling quality content experiences. But there's an art and science to connecting the right processes and technology behind the scenes.
In this webinar, Optimizely's Principal Product Manager, Rob Driscoll, and Product Marketing Manager, Ali Hart, explore:
-What a content supply chain looks like
-How DAM plays an integral role in connecting content to different channels and systems
-A demonstration of an efficient content supply chain, featuring Optimizely DAM
A link to the recording will be shared post-webinar with all registrants.
Speakers
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At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota, and Vodafone, enrich their customer lifetime value, increase revenue, and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care.