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Modular Content For DAM: Accelerating Personalized Customer Experiences

Customers today demand personalized experiences at every touchpoint. With the Covid-19 global pandemic only accelerating the demand for these highly relevant digital experiences, there's new pressure on DAM professionals to create more efficient content operations practices. The solution? Modular content strategies. Implementing modular, reusable content blocks gives companies the power to create, use, and repurpose content across channels. 

In this webinar, join Aprimo experts Anjali Yakkundi and Petra Tant as they walk you through real-life ways you can use DAM solutions to achieve a modular content strategy. Watch this webinar to learn how you can:

  • Accelerate time to market
  • Quickly scale personalization initiatives
  • Use the content you already have to create new experiences


A link to the recording will be shared post-webinar with all registrants.


VP, Product Management Smart Content Hub
Senior Director, Product Marketing & Strategy

Sponsored by:

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.