Monetizing the Archive - How Leading Brands Are Using DAM to Revitalize Their Businesses
Business, technology and creative leaders from Essence and BuzzFeed will share how they are utilizing a digital asset management system to get more value out of their content and as the foundation of their new content-based businesses. Through the introduction of new technology and business processes, these brands are reaching new audiences and developing new products, and improving efficiency in this challenging business climate.
A link to the recording will be shared post-webinar with all registrants.
Speakers
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WoodWing provides the technology for brands to tell their stories. Our solutions are tried and tested by the world's leading publishers - organizations with complex content creation demands such as Hearst, Forbes, and Axel Springer. Recently, we have seen brands encounter similar challenges to publishers in terms of multiplying channels, ballooning volumes of digital assets, and multiple collaborators working together on tight deadlines. WoodWing sits at the heart of your content processes - enabling you to take a content-first approach to storytelling and overcome challenges around improving speed to market, workflow efficiency, and publishing to different channels.