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The pivotal role of DAM in the DXP landscape

DAM is now a critical component of the digital experience technology architecture to support valuable customer-facing content.

In this webinar Anjali Yakkundi from Forrester Research will describe the current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM

  • Enables faster go-to-market agility
  • Improves efficiency of DXP
  • Empowers DAM librarians, marketers and creatives to understand asset usage and popularity to increase campaign performance
  • Enriches assets through metadata and other data to drive content usage
  • Helps organizations adapt to new marketing formats 


Senior Director, Product Marketing & Strategy
VP of Product Marketing
ADAM Software

Sponsored by:

ADAM Software helps brands deliver great customer experiences. Our Smart Content Hub™ creates, manages and distributes marketing material that engages customers at every touch point in a product’s lifecycle. Forrester has recognized ADAM for both product information management (PIM) and digital asset management (DAM)-crucial elements of the fast-evolving marketing technology landscape.