Repurposing your Content for all Channels …even those that don’t yet exist

In these disruptive times marketers and digital content specialists can be certain of two things:  many channels have been cut off and new channels are emerging.

The first challenge is for those brands that traditionally make a campaign work by creating a consistent story through multiple channels.

• With offline channels closed until further notice what’s the solution?
• Which channels should you push to deliver your objectives?
• Where are the channels that can do the same job or deliver the same results as previously?

The second challenge: where will the users’ attention flow next?

• Are you set-up to maximize opportunities?  TikTok is a great example of an emerging channel that has skyrocketed in popularity because many people in isolation need to be entertained and connected.
• Not all brands were prepared or could leverage the opportunities now on offer – so what to do?

To meet the challenge of disruptive change brands must invest in systems that work for any channel. Brands with a solution that works only for specific channels are at risk when routes to market disappear or user-attention is diverted.

Join our webinar to understand how to optimize your content successfully across all channels. 

Key takeaways include:

• How to set up an ‘all channel’ strategy
• How to achieve metadata readiness for omnichannel marketing
• How to repurpose content for increased ROI

A link to the recording will be shared post-webinar with all registrants.