Real-Time Rights, Approvals & Distribution: How Penske Media Corporation (PMC) Powers Major Live Events
What happens behind the scenes at high-profile events like the Academy of Country Music Awards, the Golden Globes, or the American Music Awards?
For PMC, home to Billboard, Variety, and Rolling Stone, capturing and distributing thousands of assets across global teams and media partners in a single night isn’t just a goal; it’s a mandate.
In this live webinar, hear directly from Karl Walter, VP of Digital Media at PMC, as he shares how their teams leverage Orange Logic's DAM to handle the chaos of red carpets, rehearsals, and talent approvals, all within hours. You'll get a front-row seat to their real-time asset approval workflows, rights management strategies, and the scalable DAM infrastructure that supports over 70,000 videos and millions of photos across 20+ brands.
We’ll also walk through a real-life use case from this year’s Academy of Country Music Awards, detailing:
- How PMC managed approvals for high-stakes talent imagery just hours before event kickoff.
- The workflow from asset ingestion to rights tagging and distribution.
- The impact of configurable workspaces and curated asset collections in driving adoption across internal teams and external press partners.
A link to the recording will be shared post-webinar with all registrants.
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For ambitious content creators in growing enterprises, Orange Logic provides a powerful digital asset management platform to increase control, creativity and commercial advantage.
Our dedication to flexibility, scalability and usability has created a highly intuitive experience designed to streamline content workflows, automate manual processes and remove roadblocks from remote collaboration.
