April - May 2021
This course is now complete and the recordings are available to all registrants. To register and recieve on-demand access to course recordings, click here.
Session 1: Fundamentals of Metadata Part 1
This introductory session will cover the fundamentals of metadata from definitions and concepts, to standards and best practices. We will learn how metadata is the “lifeblood” of a DAM. How it facilitates discovery, use, and reuse.
Session 2: Fundamentals of Metadata Part 2
This session continues from the first and focuses on how metadata increases the return on investment (ROI) of a DAM, CMS, or other content system, by unlocking the potential to ingest, discover, share, and distribute assets. A metadata schema that includes descriptive, structural (technical), and administrative information facilitates targeted access - meaning that the system can be used, repurposed, and reused by more users.
Session 3: Metadata Development and Improvement - application and step by step enhancement
This session will focus on applying the “Metadata Maturity Model” to your work. You will learn how to provide an agnostic framework through which to understand current use and priorities for discovery, accessibility and the preservation of content for the future. Five maturity levels form the benchmarks that create opportunities to discuss metadata development and improvement.
Session 4: Fundamentals of Taxonomy
This session covers the fundamentals of taxonomy and controlled vocabulary. Taxonomy provides the consistent and connected structure that powers your assets in the DAM. It supports and strengthens the brand. The best reasons for creating a taxonomy is that it brings business processes into alignment, is essential for meaningful information management and is fundamental to good search and findability.