April - May 2021
Introducing your Course Leader
John Horodyski, Director, Insights & Analytics, Salt Flats
John Horodyski is an Executive with Salt Flats with management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, Content strategy, Data strategy, Data Analytics, Governance, MarTech, and Marketing Operations.
John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty member at San Jose State University where he teaches a graduate course in Digital Asset Management.
In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” John's new book, “Metadata Matters” to be published in September 2021 by Taylor & Francis.