DAM Los Angeles 2023

Managing Video Assets from Production to Distribution

Wednesday March 22, 9:30 AM - 12:30 PM

Whether in advertising, brand engagement on social platforms, training, do-it-yourself or internal corporate communications, we have all seen the studies that show video truly wins the crown for engagement.

Of course, this brings its own challenges:

• An increase in the complexity of managing assets
• The need to produce more of the assets, ever faster, at higher quality, in multiple formats and versions for an always increasing number of outlets. All with suitable metadata.
• The challenges of storage, curation, archiving and reuse
• And metadata and rights management must keep up and match every requirement

Those are the challenges. This tutorial is about how best to meet them.

We’ll cover:

• The Essential Foundations of Video Management
• Mastering "the Information" of Video
• The Video Production Cycle - Operational Effectiveness
• Advanced Video Management and Governance

Tutorial Leader

With a deep understanding of business process management, Neal Bilow is best known for the leadership required to translate strategic business goals into technology solutions that work. His career reflects his skills in designing and implementing critical process improvements that organize and operate business video, metadata and image assets, making content easy to find, monitor and optimize.  Recognizing the professional staff and organizational constraints throughout technology projects is the cornerstone of his leadership roles. As the Managing Partner of Chromata Solutions, Neal oversees projects that grow from more than 20 years of media/ entertainment/ technology experience. Chromata Solutions, with Neal’s leadership, manages high-profile, high-stakes projects by identifying and removing critical path blockers, managing large and often matrixed project teams. Neal understands, communicates and leverages positive relationships with multiple partners/vendors. Neal's understanding of complex workflows that enable organizations to achieve their strategic goals ranges across multiple sectors including Media and Entertainment, Museums, Not-for-Profit, Retail, and Government.