April – May, 2025
Registration for this series includes access to all sessions to view live and watch again on demand.
Session 1: Fundamentals of Metadata Part 1
Wednesday April 30, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST
Introductory session covering the fundamentals of metadata from definitions and concepts to standards and best practices. We learn how metadata is the “lifeblood” of a DAM, MAM, PIM, CMS and any other system in Marketing Technology, and how it facilitates discovery, use, and reuse.
Session 2: Fundamentals of Metadata Part 2
Wednesday May 7, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST
This session continues from the first and focuses on how metadata increases the return on investment (ROI) by unlocking the potential to ingest, discover, share, and distribute assets.
Metadata is a product of human endeavor and requires ongoing decision making that, currently, only human insight can provide. Data sharing, collaboration, AI and machine learning will play an important part in growth as business rules and policies will increasingly govern the ability to collect and analyze both internal and external data.
More importantly, a metadata schema that targets the Workflow needs of your company, and which is then supported through good Governance will provide the foundation needed for success.
Session 3: Taxonomy
Wednesday May 14, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST
Covering the fundamentals of taxonomy and controlled vocabulary. Taxonomy provides the consistent and connected structure that powers your assets in the DAM. It supports and strengthens the brand. The best reasons for creating a taxonomy are that it brings business processes into alignment, is essential for meaningful information management and is fundamental to good search and findability.
This session also takes into consideration AI (Artificial Intelligence), and DEIA (Diversity, Equity, Inclusion, and Accessibility).
Session 4: Metadata Development, Improvement, and Strategy
Wednesday May 21, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST
Focusing on applying the “Metadata Maturity Model” to your work.
You will learn how to provide an agnostic framework through which to understand current use and priorities for discovery, accessibility, and the preservation of content for the future. Five maturity levels form the benchmarks that create opportunities to discuss metadata development and improvement.
Based on all you have learned in the prior sessions, it’s now time to build a strategy. This session will walk you through how to build a Metadata strategy step-by-step, and you will then be ready to make the case to your management move forward.