Creative Operations Summit London 2026

Pete Markey is an award-winning marketer who has spearheaded growth at a number of leading household brands, including Boots, TSB, Aviva and the Post Office.

At Boots, he delivered 17 consecutive quarters of growth, record brand health, and over 3 million new Advantage Card customers. Most recently, he’s been developing a portfolio career working with agencies including Fusion Unlimited on their growth strategy and Boldspace on their AI proposition. He’s also been working on an exciting new brand launch for 2026 with celebrities Ben Shephard and Joel Dommett.

Pete has won five “Marketer of the Year” awards and three diversity ally awards. He is a Fellow of the Marketing Society, the Marketing Academy and the Chartered Institute of Marketing. He also holds an Honorary Doctorate in Business for his contribution to business and DE&I, and mentors emerging talent through The Marketing Academy, The Marketing Society, and the School of Marketing.