Creative Ops Summit Los Angeles 2025

The CreativeOps Toolkit
A Practical Guide to Elevating Your Creative Operations

Are you ready… 
…to streamline your creative process, align teams, and unlock efficiency?

A hands-on sharing of the CreativeOps Toolkit - packed with actionable strategies, you and your team can use immediately. All with real-world examples of application.

Covering:

• Centralized Planning That Actually Works
  How Balsam Brands has built a unified, visual planning space that brings together key milestones, brand narratives, promotional calendars, and channel-specific deliverables, all in one place.
• AI-Powered Collaboration
  How integrating AI tools into the pre-production workflow helped teams align faster and gain clarity quicker.
• Smart Resource Allocation
  How to visualize team bandwidth, predict resourcing needs, and prioritize effectively, so nothing falls through the gaps.
• Building Trust and Empathy Across Teams
  How to foster stronger creative partnerships and building trust, even under pressure.

Top tips, real examples, and fresh perspectives to help you lead CreativeOps with confidence and clarity.

Kelly Masumiya, Director of Creative Ops, Balsam Brands 

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