Creative Tech Europe 2025

First Sessions Announced

We are busy developing an exciting agenda for Creative Tech Europe 2025 so keep your eyes peeled for details. 

Sign up for our mailing list to be the first to hear about updates on the agenda and speakers. 

If you are interested in speaking at this conference, please contact Feyisayo Borisade at feyisayob@henrystewart.co.uk

In the meantime, check out the first 4 sessions confirmed:

The World of Transmedia

Blurring of the lines between Gaming and the Film/TV industry

Transcending traditional media limitations

Imagine a world where the boundaries between TV, film, and gaming disappear and the fields cross pollinate, extending the life of your IP—where cutting-edge, real-time technology becomes your ultimate creative & IP development playground. 

How gaming tools are revolutionising visual storytelling in Film & TV, enabling creators to craft immersive experiences across all media and platforms.

Covering:

• Breaking industry barriers

• Accelerating production pipelines

• Unlocking unprecedented opportunities to ‘dictate the narrative’ 

This is both a case study AND a blueprint for the future of storytelling and content/IP creation.

HaZ Dulull, Co-Founder. HaZimation

Mastering the New Approach to Design

CO-CREATING WITH TECHNOLOGY

How AI and generative design are transforming the creative process  

The challenge: How can creative professionals ensure that their work remains distinctive and relevant? 

The solution: Make technology a partner that amplifies human ingenuity. Understand and utilise the full potential of generative design. 

The prize: New spaces of action emerge for creatives to craft dynamic, responsive brand and design systems that evolve in real time and offer unprecedented opportunities for storytelling and human interaction.

Covering:

• The principles of generative design. 

• Harnessing human creativity, data and algorithms - working together. 

• How to create works that are visually stunning, contextually relevant and meaningfully adaptable. 

• Making design a co-creative process of creator and tool.

• A new way of thinking.

Patrik Hübner, Designer & Creative Technologist/ Creative Director, Farbkind GmbH

Winner of over 30 design and brand wards, including the ADC Award, the European Design Award, the German Design Award, the D&AD Award, the Red Dot Award, the World Brand Design Award and many more.

Creating Next Generation Immersive Experiences at Global Attractions 

“Immersive” has been the defining description of post-lockdown experiential entertainment. But what do we really mean by “immersive” and what is this generational change in audience expectation that creative teams are trying to meet?

An exploration of some of the key tenets of immersion, the technologies that are driving them and how to make sure the tech ‘tail’ doesn’t wag the experience ‘dog’.

Covering:

• Why ‘immersion’ is more than just stimulating the senses.

• How technical barriers to entry have fallen and why you must be careful.

• What we can take from 30 years of ‘being digital’.

• How dynamic and real time media can deliver next generation experiences.

• A role for AI in this new generation of attractions.

Andrew Dobson, Head of Creative Technology, Merlin Entertainments

Creating Art-Driven Experiences for Brands & Culture

Artificial Rome is redefining the intersection of art, technology, and storytelling by creating immersive experiences that engage audiences in transformative ways. By blending AI, real-time engines, spatial computing, and artistic direction, we craft experiences for global brands and cultural institutions that expand the boundaries of digital creativity. 

Whether through virtual worlds or interactive installations, our work empowers brands and cultural entities to connect with their audiences like never before.

What We Cover:

• The Role of Artistic Direction in Brand Storytelling: How creative vision guides and shapes the narrative behind every brand experience.

• Recent Projects & Applications: A look at recent works that showcase our innovative approach to immersive art and brand storytelling.

• The Future of Immersive Content: How technology will continue to evolve and redefine brand and cultural engagement.

• The Power of Art in Brand Experiences: Why art-driven storytelling enhances audience connection and deepens brand impact.

• Emerging Technologies in Experience Design: Insights into how AI, real-time rendering, and extended reality (XR) are revolutionizing immersive storytelling.

• Strategies for Building Impactful Digital Experiences: Effective methods for creating memorable, meaningful digital interactions.

• Case Studies & Best Practices: Real-world examples of how we’ve brought these concepts to life with global brands and cultural institutions.

Kadine James, Global Director of Innovation, Artificial Rome