Creative Tech London 2026
Creativity at Scale: Why Creative Tech Is No Longer Optional
Scaling creative work fundamentally changes how ideas are made, tested, and delivered. Traditional creative models struggle under volume, performance pressure, and operational complexity, often pushing teams away from exploration and toward safe, incremental outputs.
Creative tech has become essential to sustaining creativity at scale at King. Sian Finnis will share how the right tools and systems have relieved acquisition performance constraints, moved teams beyond “hero” thinking, and enabled broader, more continuous exploration.
The focus isn’t automation for its own sake; it’s about amplifying human creativity where it has the greatest impact.
Speaker
What others say
The HS Creative Tech event made me realise how much AI can empower me as a Creative Technologist.
HS Creative Tech events are a way to connect with people who are passionate about creative technology and eager to learn from one another.
HS Creative Tech is a place for me to hear from those who are blazing the trail within Creative teams. It helps me stay informed about technology and use cases, helping me assess my own business and giving me much food for thought as our teams constantly evolve.
HS Creative Tech events are essential because they feature subject-matter experts who present actual workflows and final outcomes—not just high-level conversation. This focus on practice and measurable solutions is invaluable for any design or technology leader.