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Creative Tech London 2026

The Interface Is the Experience

20 March, 14:00 GMT

AI, XR, and the Evolution of Fan Interaction

Market reality

  • Fan engagement is shifting from broadcast to participation
  • AI and XR technologies are redefining the fan journey

Covering

  • Conversational AI companions 
  • Personalised media outputs 
  • Immersive AR/VR experiences

All blur the line between digital and physical environments.

An exploration of what this means for creative teams, how AI-powered rapid prototyping is changing production workflows and enabling brands to quickly turn ideas into interactive, authentic, fan experiences.

Testimonials

What others say

The HS Creative Tech event made me realise how much AI can empower me as a Creative Technologist.

Olivier Brechon-Cornery
Dataiku

HS Creative Tech events are a way to connect with people who are passionate about creative technology and eager to learn from one another.
 

Jacob Feit Mann
Developer/Designer

HS Creative Tech is a place for me to hear from those who are blazing the trail within Creative teams. It helps me stay informed about technology and use cases, helping me assess my own business and giving me much food for thought as our teams constantly evolve.
 

Ali McLeod
Saks Global

HS Creative Tech events are essential because they feature subject-matter experts who present actual workflows and final outcomes—not just high-level conversation. This focus on practice and measurable solutions is invaluable for any design or technology leader.
 

Brian Hull
The Weather Company
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