Creative Operations On-Demand Content

Selecting the Right DAM for the 2020s
- Course Summary

Session 1: The Wrong Way to Select Technology

In this session, explore what is wrong with traditional methods for selecting DAM technology. Get a list of what not to do so you can save time, money, and a whole bunch of headaches.
 

Session 2: A Better Way to Find the Right DAM - Part 1

In this session, hear strategies for building the right business case, the right selection team, and the right user stories that capture your needs and serve as the critical test cases throughout the selection process.
 

Session 3: A Better Way to Find the Right DAM - Part 2

In this session, we undertake an intensive examination of the current Digital Asset Management marketplace so you can develop the right shortlist. Then find out how to test these shortlisted vendors through RFPs that actually work, useful demo weeks, and competitive proof-of-concepts, so you can make a confident final decision.
 

Session 4: DAM's Role in an Omnichannel World

The final session looks at how DAM needs are evolving and becoming more sophisticated as enterprise digital leaders seek greater re-use and customization at the customer delivery tier. See how leading enterprises are decoupling data, content and experience capabilities for greater flexibility, and understand what this means for the future of your DAM technology choices.