Masterclass in Creative Operations 2025

Designed particularly for in-house teams, each session is curated and presented by a leading subject expert who analyzes and evaluates a broad range of experiences, strategies and perspectives.  

Registration for this series includes access to all sessions to view live and watch again on demand.

The course leaders introduce their sessions and lay out the key learning outcomes.
 

Mastering Change Management in Creative Operations
August 26, 2025
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
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• Mastering Change Management in Creative Operations.
• Implementing change.
• Reducing friction in creative workflows.
• A new strategy for change management.
• Gathering valuable team input.
• Balancing science, art, and experience-based instinct to prioritise changes.
• Effectively selling change up the organizational chart.
• Packaging change into mini releases.
• Measuring progress and impact intra- and post- project.

Practical tools and strategies to enhance creative operations, ensure smoother transitions, and create more efficient workflows.

Paul Nicholson, Creative Ops Production & Technology Leader

Integrating Metrics and Mindfulness in Creative Operations
September 3, 2025
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
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A masterclass exploring the combination of structured, data-driven aspects of creative operations and the essential emotional elements.

While creative ops professionals excel in metrics, workflows, and systems, combining these strengths with soft skills of empathy, compassion, and emotional intelligence is key to every project's success.

Effective change management, onboarding, and project implementation all rely on understanding what makes people tick and creating a supportive environment.

Covering how to:

• Develop all the crucial skills.
• Empower your team.
• Leverage multiple different learning styles and personal strengths.
• Integrate the technical with the emotional for a successful holistic approach to creating operations.

Mastering:

Effective Change Management: Strategies for managing change with emotional awareness.

Onboarding and Implementation: Best practices for onboarding and project implementation -with a focus on empathy.

Empowering Teams: Methods to foster a supportive and empowering environment.

Personal Career Insights: Lessons learned from navigating a wide spectrum of learning styles and the art of self-advocacy.

Case Studies and Real-Life Examples: Insights from successful integration of technical and emotional aspects in creative ops.

Perrie Schad, President, Perrie Schad Consulting

AI Innovators: Building Confidence and Driving Change
September 9, 2025
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
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The current and future practical role of AI in shaping the digital landscape.

• AI demystified.
• The transformative potential of AI.
• Building confidence in AI and its applications.
• Fostering an inclusive AI culture.
• Strategically integrating AI into everyday business operations.
• AI as a unifier within organizations, enhancing collaboration and efficiency across departments.

A comprehensive overview of AI capabilities and their impact on business outcomes, from customer engagement to process optimization.

Including challenges and risks associated with AI adoption and strategies to navigate and overcome the hurdles.

The prime objective: to equip participants with the practical knowledge and expertise to lead teams, confident in the AI-driven world of the future. A world in which a culture of innovation and adaptability is fostered.

Thomas Stilling, Digital Strategy & Transformation Leader

How to Achieve Creative Services Excellence in High Volume, Regulated Industries
September 16, 2025
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
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A comprehensive masterclass designed to transform creative operations in high-volume, regulated industries, delivering strategic insights for building efficient, scalable creative teams. 

Key Learning Objectives 

• Optimize creative workflow management.
• Enhance operational efficiency through innovative technologies.
• Develop robust in-house creative capabilities 
• Implement brand governance strategies 

A 6-step approach to both operational and creative excellence 

1. Capacity Planning 

• Precisely match creative work stack to available team resources.
• Develop strategic allocation methods to maximize team productivity.

2. Workflow Transformation 

• Introduce innovative working methodologies.
• Leverage cutting-edge technologies to streamline creative processes.

3. In-House Agency Development 

• Build dedicated, creative teams.
• Create adaptive organizational structures tailored to industry demands.

4. AdTech Integration 

• Implement advanced technological solutions.
• Enhance efficiency through automated and intelligent creative platforms.

5. Brand Governance 

• Establish comprehensive brand management protocols.
• Ensure consistent brand representation across all creative outputs.

6. Human-Centric Approach 

• Balance technological efficiency with human creativity.
• Foster a collaborative, supportive creative ecosystem.

Achieving creative services excellence requires a holistic approach that combines strategic planning, technological innovation, and a deep understanding of human creative potential.

Nick Clemmow, Operations Director, LOOP Agencies & Ed Vickers, Co-Founder, LOOP Agencies

Leading In-House: Proving Creative Value at the C-Suite 
September 25, 2025
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

In-house agencies are often seen as tactical production arms, but that’s changing. 

In this fast-paced Masterclass, we’ll show IHA leaders how to shift from operational reporting to outcome-driven storytelling that resonates with executives. 

Covering how to:

• Tie creative work to business results
• Speak the language of the C-suite
• Use frameworks like a balanced scorecard to measure what matters

Walk away with the tools to reframe your team as a strategic powerhouse, not just a cost center.

Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting

Creative Operations at the Leadership Table - from Service Function to Strategic Force
September 30, 2025
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Purpose of the masterclass:

To equip Creative Operations professionals with the mindset, language, and tools to position themselves as strategic leaders —not just delivery experts—at the leadership table. The session will explore how Creative Ops can influence business decisions, drive transformation, and lead with measurable impact.

The session will empower Creative Operations leaders to shift their role from reactive delivery partners to strategic business enablers. As content demand explodes and marketing complexity grows, Creative Ops has the opportunity — and responsibility — to help organisations scale creativity, drive efficiency, and shape change across people, process, and platforms.

Overview of the masterclass:

Creative Ops is evolving—from managing timelines and delivery of projects to shaping how organisations scale creativity, adopt new technologies, and connect creative to business value. In this masterclass, we explore what it takes to make that shift, including:

• Why Creative Ops deserves a seat at the leadership table
• How to speak the language of the business (not just creative)
• Moving from service provider to strategic enabler
• Balancing operational excellence with creative empowerment
• Leading the change in people, process and platform

Nicky Russell, Managing Partner, WDC