Unlocking Better Creative with Story-Driven Briefing

Introducing your Tutorial Leader 

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Mary Czarnecki is an international keynote speaker, marketing strategist, and creator of the StoryBrief™ Method, a story-driven framework that helps marketing and creative teams write briefs that actually inspire great work. As a Faculty Instructor at the Association of National Advertisers, she has delivered over 430 workshops to Fortune 500 teams. She brings a background in behavioral science and brand strategy to help organizations close the gap between what they intend to communicate and what their creative actually achieves. She earned her MBA and MEM from Yale University and her BA from Princeton University.