From Creativity to Corporate Leadership

A Practical Guide to Mastering Budgeting, Prioritization, and Resource Allocation in Creative Operations

Join Scott Armstrong, CEO of Brainrider (moderator), alongside Timi Majek, VP of Marketing and Visual Merchandising at 1888 Mills and Leonardo De La Rocha, VP of Design at SimplePractice, for this webinar, designed for marketing leaders crossing the boundary when corporate responsibilities are added to the existing responsibility of providing creative leadership. 

The issues become more complex and the responsibilities greater – but so are the opportunities.

It’s all about:

• Project prioritization, 
• Managing complex budgeting 
• Exercising creativity within the constraints of potentially suffocating corporate objectives.

The webinar covers best practice in/when:

• Allocating resources and prioritizing projects (optimise the business impact).
• Building a strong business case within a corporate structure.
• Managing creative budgets and navigating the corporate landscape with a creative mindset.
• The transition from creative roles to corporate leadership—meeting the challenges and embracing success.

All with practical tips for structuring resources with a corporate lens - including working with both procurement and vendors.

Come with questions, answered in real-time. Walk away with proven strategies, templates, and insights that ensure long term success in both creative and corporate environments.

A link to the recording will be shared post-webinar with all registrants.