The role of ‘In-housing’ is increasingly moving from being a service provider to that of a strategic and creative partner.
The expert panel of ex-agency specialists share their experiences and insights on the challenges and benefits of making the change.
The discussion covers everything from talent and culture to process and partnership.
- How do you preserve the creative excellence that external agencies can provide?
- How can you keep the healthy tension needed to achieve ‘best possible’ work?
- How should colleagues interact for the greater good?
Great questions – practical answers.
