This panel is about how to make an in-house CreativeOps greater than just ‘Creative’ plus ‘Operations’.
What’s the magic ingredient? It’s ‘Real Partnership’. Easy to say but much harder to manage in practice.
The panel discussion will cover what works in practice, where and why it works; what doesn’t and why it doesn’t. It will discuss the areas of potential friction and how to resolve the underlying issues that cause it.
Great creative operations people are the connective tissue of every in-house agency. Knit together all the moving parts, ensure creatives can spend their time doing what they do best, create project management teams that gel, ensure everyone is in the know – fully briefed on both the objectives and means of accomplishing them, set budgets and deliver on them. Liaise, inform and listen. It’s all possible.
In short, it’s the art of getting things done.
The panel will discuss:
- How Operations and Creative can work together to make great work a reality
- What happens when they don’t work together – and why that happens
- What Creatives need from Operations and what Operations need from Creatives
- The fundamental importance of tiering
- Account management - arguments for and against and the implications of the conclusion reached
- How tech can help - and hinder - the creative process – and what to do as a consequence
