When developing a campaign, brand, or marketing strategy, understanding the importance of culture may be the key factor that truly allows your audience and customer base to connect with your messaging – culture is key to resonating with your audience over time.
In a constant push to innovate and disrupt, service existing customers and convert new ones, it can be difficult to identify where your focus should lie when engaging audiences.
One of the anchor points for your brand should always be the culture articulated through the products/services you provide and the cultural space of which your brand is an extension.
Join Tr as he explores cultural architecture and the power it can bring to a business.
