Creative Operations London 2024

Michele Fry is the Creative Studio Lead at Ocado Retail, the UK’s leading online grocer.
In her role, Michele oversees Creative Operations, Content Partnerships, Production, Videography and Photography, and People Development for a team of 35+ while working with various departments across the Customer Function and partnering with the Head of Creative & Branding to make great work for the Ocado brand.
With a background in through-the-line advertising, Michele has been vital in setting up Ocado’s first in-house creative agency, Eat Creative which has come with a new creative operating model and a successful in-house production team.