“AI will not take over., But humans who can fully utilise AI will.” - Anish Singh Walia
Like any new technology, the first thing AI will replace is the need for basic tasks to be done manually. In Creative Operations, the need for less specialised talent will be reduced, as our creative workers learn how to use these tools to reach their goals more quickly. Those with a wider skillset, who adapt this new technology, will be able to gain better results, reducing conceptualisation and time-to-market for clients.
Creative teams will be forced to adapt and excel or be left behind. New technology will undoubtedly offer ways to exceed the depths we have previously reached. It will bring our vision to life more quickly and more accurately. We will review the AI journey of our teams so far, the pros and the limitations, and discuss what the future may look like with the inevitable integration of AI in the creative workflow.
